There are many reasons to love iTunes. Apple gives its consumers or users more reasons to be happy than miffed. But what is it about the iTunes gift card that people are falling in love with them, especially since there are alternatives from Visa, Amazon, Wal-Mart and numerous other retail giants, ecommerce sites and merchant gateways?
There is no dearth of gift cards. Wal-Mart has a huge stack of gift cards, starting from five bucks. Amazon gift card is also extremely popular. Visa gift cards allow you to buy almost anything from anywhere that accepts a Visa. There are airlines, restaurants and all types of companies issuing gift cards this season. Even Netflix gift card is considerably popular. In such frenzy, iTunes gift card is not just holding onto its share but increasing its influence this holiday season. Here’s why.
Apple has carved out a niche for itself with not just an elite inventory but with an exclusive world. While the company is gradually opening its doors to third party apps and developers, it is still a niche. One major drawback of Apple and its products is that you have to keep spending money if you wish to keep enjoying what’s existing and obviously what’s new. Naturally, people end up spending several bucks almost every month and a total of a few hundred in a year to keep enjoying various apps, movies, music and a lot more on Apple devices. While iTunes certainly offers a great gateway to fun, entertainment and information yet it doesn’t offer free lunches. The iTunes gift card comes in at this stage to offer a great way to buy apps, upgrades or anything that the store sells and the buyer wants.
It is fairly clear that people like virtual products as much as real gizmos or toys. Those days are long gone when people would only want gifts that are tangible. While gifting an iPhone or iMac would make the recipient happier but if the recipient is not very close and receives a twenty bucks or fifty bucks iTunes gift card, then it is a rewarding gift. The recipient can then actually use that money for something that they like on iTunes.
With millions of Apple lovers in the world, it is not surprising why iTunes gift card is enjoying a phenomenal popularity this holiday season and it is unlikely to dip anytime soon.
