The Wal-Mart gift card exchange program has been formally launched and people are excited at the idea of using their gift cards which would otherwise be left unused. Industry watchers and experts are clearly in favor of such an idea and most people have endorsed the move. The initiative is not just appreciable from the perspective of consumers but it is a very smart move as well. Wal-Mart gift card exchange program certainly allows you to use your gift card issued by any of the more than two hundred companies that Wal-Mart has tied up with and you can get an equivalent amount or more than 90% of the value on the gift card and shop at Wal-Mart. The retail giant is poised to pull in a fortune in revenues with just two hundred odd agreements with other gift card issuers.
As most programs come with their share of advantages and disadvantages, here is a look at the pros and cons of the Wal-Mart gift card exchange program.
P – It is a boon for consumers. Those who don’t get to use gift cards because the place where the card can be used is far away or the items being sold by the company are not exactly what they need, will now get an opportunity to replace their cards for Wal-Mart gift cards. Most people would be able to use their Wal-Mart gift cards. Even if you don’t want to have a special gift, the cards can always be used for something very ordinary or mundane in your shopping list. This much has always been the reality that has worked in favor of Wal-Mart, almost forever now.
P – The exchange program works great for Wal-Mart as it stands to make a lot of money and it will be able to set up a new scheme of things if the first exchange program is completely successful.
P – The entire process of signing up for the Wal-Mart gift card exchange program is very simple which will suit even the elderly.
C – It is bad news for other issuers who would have their cards used which otherwise would remain in the drawers of gift recipients and the issuers would not have to allow purchase of stuffs, thus making a handsome profit.
C – This is the first Wal-Mart gift card exchange program and no one can say for sure how it would all turn up. There could be mayhem in the end, especially as millions of people would want to use such a scheme.
