Target is one of the giant retailers in the United States and it has several branches in different cities. Due to the large number of customers it serves, many manufactures view it as a good platform to use in order to get their products into the market. To improve their sales, such manufacturers are fond of issuing free product samples to the Target so that the retailer can then give them out to their customers. This is beneficial both to the manufacturers in that they get a chance to assert their brand authority and also to the consumers since they get products without spending a dime.
Several products are usually available as free samples from Target. The success of getting them however depends on an individual’s awareness about their existence. As an example, Target will post in their website information about the Target samples that they have available. Therefore a consumer who is fond of looking at the free samples section is likely to be more informed that the ones who do not take time to look at the free samples sections thus they have reduced chances of getting the samples.
In some instances, the retailer might have free sample events within the localities which host their stores. The aim of such events is to avail the Target samples to the locals so that they can get encouraged to continue purchasing from the retailer. Common items that are usually available in such events include personal care products, beverages, foodstuffs, cosmetics etc. Target will normally plan such event to coincide with the weekends so that they can get many people participating. This is because during the weekends, most of the consumers do not go to work hence they can afford to find some time and sample a few products. Be sure not to miss such events if should they happen in Target stores near you.
