Companies use free samples by mail for various reasons. The most obvious one is that they are trying to lure more customers and assert their brand within the market. The free samples are also important for the companies when they want to introduce new products into the markets. In such a case, they will use free samples to test the market sentiments after which they use the feedback to improve on the product. But free samples are also beneficial to the consumers in a number of ways.
The first benefit of the free samples by mail to the consumers is the fact that they do not have to spend a cent in order to get them. All they have to do is to identify the particular samples they want to try and then simply request for them. Genuine samples won’t even ask for shipping costs as the stuff are completely free. Consumers thus have a chance to get a variety of products without incurring any financial expenses.
The second benefit of free samples by mail to the consumers is that they get a chance to try products from different manufacturers and evaluate their qualities. They thus spend money only after being certain that the product will offer them with the best benefits. This is particularly important when contemplating buying baby products. You can end up buying a product without testing it with the baby only to realize that the baby doesn’t like it. By this time, money is already spent on a product that won’t be useful.
The final reason why consumers need to request the free samples by mail is that it is a nice way to save money. For instance, baby diapers and baby formula are a bit expensive yet they are daily necessities to moms who have new babies. But the moms can reduce the expenditure on these items by acquiring some as free samples from various manufacturers.
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